Pleh on Brand Building

http://markamonitor.hu/markak/Markasztorik-a-digitalis-vilagban/1475/ - Hungarian news portal markamonitor.hu reports: The theme of the fourth annual Budapest brand building conference was storytelling. Csaba Pleh, visiting professor at CEU’s Department of Cognitive Science,  also participated at the event and in his lecture stated among others, that there are two options brands have: either they tell a simple yet unexpected story, or they build on cultural games and tradition.   

Further coverage item:

Mediapiac (9.28.2016. pp.32-42. MARKAK ES TORTENETEK)