The project relies on a new approach for Roma inclusion through promoting employment on the primary labour market, more specifically in the private sector, and through advancing responsible employment practices. The main objective of the project is to facilitate the access of secondary and university level educated Roma to quality white-collar jobs at private companies. The long-term aim of the project is to contribute to the formation of a Roma middle-class and to develop an inclusive society of decreasing prejudices and anti-Roma attitudes. The project also aims at raising awareness in the Roma communities of the added value of education. It is envisioned that examples and experiences of improved employment chances and successful carrier building among the young Roma will be widely known. CEU CPS is responsible for the impact assessment of the project. Project monitoring and evaluation will focus both on the personal development of the project participants as well as potential changes that the project facilitates concerning the corporate ethos and diversity policies of partner companies, which partake in the program and employ young Roma.